CELEBRATING 30 YEARS

A new journey begins where everything began.

For 30 years, Masan has grown from bold beginnings into one of Vietnam’s leading companies. Today, we celebrate not only this journey, but the start of a meaningful new chapter: back in Russia, where it all began.

1996

2026

Birch tree – Russian national symbol

30 YEARS OF GROWTH

Over three decades, Masan became part of millions of households in Vietnam: growing with ambition, resilience, and belief in the power of great products.

ONE MEANINGFUL RETURN.

Today, that journey opens a new chapter in Russia, carrying the strength of everything built along the way.

APRIL 1, 2026

Baikal lake

BACK TO WHERE NEW JOURNEYS BEGIN

Russia is not just a destination in Masan’s story. It is part of its origin. Returning today is more than market entry: it is a full-circle moment, where memory meets momentum, and history opens into the future.

Lomonosov Moscow State University

ACROSS RUSSIA, A NEW CHAPTER UNFOLDS

Each city adds a new frame to the story. Each encounter becomes part of a shared journey. With
every new place, Masan’s return to Russia becomes not only visible, but personal —
one taste, one memory, one connection at a time.

Stavropol

01.04.2026

Barnaul

01.04.2026

Rostov-on-Don

01.04.2026

Rostov-on-Don

01.04.2026

Chelyabinsk

01.04.2026

Voronezh

01.04.2026

Moscow

01.04.2026

Kaluga

01.04.2026

Vidnoye

01.04.2026

Moscow

01.04.2026

Saint Petersburg

01.04.2026

Moscow

01.04.2026

Karelia

01.04.2026

Krasnodar

01.04.2026

Novosibirsk

01.04.2026

Krasnoyarsk

01.04.2026

Orenburg

01.04.2026

Ivanovo

01.04.2026

Novosibirsk

01.04.2026

Tver

01.04.2026

Tver

01.04.2026

Yekaterinburg

01.04.2026

Yekaterinburg

01.04.2026

Volgograd

01.04.2026

VIETNAMESE TASTE. RUSSIAN TABLE

With Omachi noodles and Pho Story, Masan returns through the most universal language of all — food that brings warmth, comfort, and people together. These are the first tastes of a new chapter: Vietnamese products meeting Russian places, and becoming part of everyday moments.

Samara

01.04.2026

Orenburg

01.04.2026

WHERE WEST MEETS EAST A NEW JOURNEY BEGINS

Here, where West meets East, Masan begins a new journey to win new hearts.

With gratitude for the past, pride in the present, and belief in everything ahead, we celebrate 30 years of growth — and the beginning of a meaningful new chapter in Russia.

HAPPY 30TH ANNIVERSARY, MASAN

30 years later, the journey begins again.

From the bottom of our heart,

your
Russian team